B2B copywriting & content marketing
Best ideas stuck in the heads of people who don’t have time to write them down?
We can help you get them out and turned into thought leadership articles, white papers and reports people will read.
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JOURNALISM BACKGROUND
We know how to interview executives and turn transcripts into compelling copy.
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BUSINESS EXPERTISE
Forget explaining business basics. Let’s focus on what makes your company unique.
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30+ YEARS OF PROFESSIONAL JUDGMENT
Our marketing and editorial judgment is built on decades of storytelling and communications experience.
Any of these sound familiar?
The interview never happened. Your expert has 30 minutes available sometime in the next six weeks, but the writer needed three sessions just to understand the basics.
You explained the business three times. And you still had to fix it on the second round of edits.
You ended up rewriting it yourself. Managing that big agency and their very junior copywriter cost you money and time you didn’t have.
We’re experts at pulling the right information out of busy people. And we know how to turn those facts, stories and insights into engaging, persuasive copy.
Clients choose us for
White papers
Email sequences & newsletters
B2B editorial content
Case studies
Thought leadership articles
Blog posts
Web copy
Annual reports and research reports
Lead magnets
“Case studies are critical to our sales and marketing outreach globally, and Flying Car has been a trusted partner in creating compelling client success stories across numerous industries.”
— Stephen Martin, Chief of Staff, Center for Creative Leadership
If it requires subject-matter expert interviews, heavy research or communicating complexity, we should talk.
About Mark Tosczak & Flying Car
Flying Car Strategies is a micro-agency specializing in copywriting and content. From the first phone call to the last revision, founder Mark Tosczak is deeply involved in every client engagement.
Here’s what makes our work different:
Journalism roots. Founder Mark Tosczak and many of our writers have roots in journalism. They’ve interviewed tens of thousands of people and gotten it right, on deadline. Our team knows how to quickly establish rapport, draw out the critical information and leave subject matter experts feeling confident about the process.
Business fundamentals. EBITDA vs. cash flow? House of brands vs. branded house? We already understand business, so we can focus on what makes your company unique.
Professionalism. Put us in a room with your CEO or on a call with your most important client and we'll represent you well.
Proven judgment. Mark and his team have decades of experience doing this work, which has sharpened their judgment around writing, marketing and persuasion based on real-world, human interactions — not AI.
“I needed on-deadline web copywriting and editing help that would stick closely to our firm’s content strategy guidelines. Flying Car worked with our current content and re-aligned the substance to fit within our style, tone, and structure. We were very pleased with the quick help and excellent work product. Highly recommended.”
— Laura Hudson, Chief Marketing Officer, Ward and Smith
10 years is a long time to keep hiring the same agency
And yet, they do. Eight clients have worked with us for at least 4 years, five for over a decade, one for more than 25 years.
Several have stayed through management changes and restructurings, being acquired, new CMOs and new marketing teams.
Current clients include a:
Big 4 accounting firm
Top-20 global training provider
Top-5 U.S. professional association
Top-25 business school
How do you want to work?
By the project
One white paper. A single annual report. A research-heavy thought leadership piece. We define the scope, the deadline and a price before starting. Many client relationships start this way.
On a retainer
A set amount of time or fixed deliverables each month for teams with ongoing content needs. We learn your business, industry and strategy in depth.You get priority on scheduling.
With a team
Flying Car will assemble a team of expert writers, editors and project managers to start your campaign or big project and take it across the finish line. You get the win.
Not sure which? Let’s talk.
First, we talk.
We hop on a call and you describe the project and your goals.
We ask questions, you ask questions.
We figure out if it’s a fit.
No decks, no drawn-out discovery
Wondering how to get started? Here’s how.
Second, you get a written proposal.
It includes what we’ll deliver, when you’ll get it and what it’ll cost.
Use this to secure internal sign-offs and budget.
Third, we start.
Once we’ve agreed to a scope and cleared any contracting hurdles, we begin interviewing, researching and writing.
You get the copy and content you need to stand out.
That content isn’t going to write itself
Chances are there’s a few of these sitting in your content calendar:
The white paper you’ve been planning since last year.
The trends report your boss keeps asking about.
The case study your client has already agreed to.
Let’s talk about which to do first.