50 ideas for grabbing the media’s attention: Steal story ideas from reporters [PART 5]

This is part five of a seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two, three and four in case you missed them. Probably the toughest part of earning good coverage is predicting what story topics your targeted media outlets are actually interested. In a perfect […]


50 ideas for grabbing the media’s attention: Create your own media [PART 4]

This is part four of an seven-part series on earning the media’s attention and getting the coverage you want. Here are parts one, two and three in case you missed them. Social media expert Chris Brogan, PR authority David Meerman Scott and others have said that in an era of blogging, social media and email marketing, all […]



50 ideas for grabbing the media’s attention: Networking for coverage [PART 2]

This is part two of a seven-part series on earning the media’s attention and getting the coverage you want. If you missed it, read part one here. In many ways, cultivating relationships with reporters and other journalists is just like networking with peers, prospects and influencers in any industry. It requires a consistent effort over […]


50 tips and ideas to grab the media’s attention and get the publicity you want [PART 1]

I spent more than a decade as a journalist, working as newspaper reporter, business editor and freelancer. Over the course of that time I saw public relations representatives try dozens of different tactics to get the publicity they wanted for their companies and organizations. I now have spent almost as long − eight-plus years working […]