What does a content marketing agency do?

Maybe it’s obvious, but content marketing agencies provide content marketing services. But what does that really mean? Here’s a list of 27 services or activities that content marketing agencies often provide. Developing a content strategy and writing content marketing plans (download the free ebook “From Content to Ka-Ching!” to learn more about this process) Researching […]





How to write an ebook

You’ve seen them offered on websites. Heck, you’ve probably downloaded a few. (And maybe even read them?) Ebooks. (Or “e-books” or “eBooks” – there’s still several variations in spelling commonly used.) For companies using content marketing or inbound marketing, downloadable ebooks are often used as lead generation offers. Potential customers, interested in the content offered […]



Social media productivity: Have an impact online, while still having a life offline

Friday I presented at ConvergeSouth 2012 in Greensboro. I gave a talk about how to use social media productively, by which I mean getting results without having to spend 18 hours a day online. Below are my slides. Social Media Productivity from marktzk If you’re interested in having me speak to your group or conference […]


Nine tips for better interviews

With the rise of content marketing, communications professionals will increasingly need to create original content. That can include written Q&As, podcasts, videos and more. And the key to getting interesting, compelling content out of those is being able to ask great questions during interviews with subject matter experts. I spent more than 10 years as […]