7 habits of careful writers

Writers who consistent produce strong, polished content have some common habits. Here are seven: 1. Double-checking the spelling of proper nouns. This includes the names of people, companies and places. Is it Linkedin or LinkedIn? (Hint  — it’s the second.) 2. Using a consistent style. Whether you write in AP style (my default), Chicago or something […]

20-plus questions to ask before starting to write

Before you start writing anything for a PR and marketing audience, here are 20 questions you should ask. Consider it a template for a creative brief specifically for writing projects, if you like. Why are we writing this? Who is the intended audience (or audiences)? If there’s more than one audience, what’s the relationship between […]